City’s font identity

I bumped into this while go through my Bulk mail (why does Gmail insist on keeping stuff from me?), through Good.is . I’d loove if my city took this up.

Around the world, only a few hundred people make a living as fulltime typeface designers. Two of them happen to live in Chattanooga, Tennessee, population 167,000, where they’ve embarked on an ambitious project to distill the city’s artistic and entrepreneurial spirit into a font called Chatype. The goal is to help the city and its businesses forge a distinct and cohesive identity through custom typeface, sending a visual message to the world that Chattanooga—a rapidly growing city in the midst of a creative renaissance—is “more than just your average Southern town.” (#)

 

Images from Chatype.com

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